Challenge
The new shop was looking for a fresh identity that reflected it's core values.
Approach
As the centerpiece of the brand, I created a logo that lends itself to the message of Perception – modern, simple, and unique. The logo plays off an abstract take of the eye with a spiraling pattern of the "P." Alternative versions were created to accommodate different usages. In addition to a new mark, a fresh color palette was added to give a brand a modern tone.
Studio: Liph
Role: Director, Designer
Client: Perception
